To attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally. John Paul DeJoria, Co-Founder of JP Selects.



Aduna Baobab Fruit Pulp (80g Powder)




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Aduna Baobab Fruit Pulp Powder is a 100% natural, nutrient-dense raw wholefood. Unlike other fruit, baobab dries naturally on the branch. We simply harvest, remove the seeds and sieve. Baobab is an excellent source of vitamin C, calcium, potassium and thiamin and a source of vitamin B6. These nutrients combine to support Reduction of tiredness and fatigue The immune system Good skin health Baobab is also almost 50% fibre which helps to promote good digestive health, and has one of the highest antioxidant capacities of any fruit in the world.
  • The Baobab Tree, known as 'The Tree of Life' or 'Upside Down Tree', the baobab is an icon of the African savannah, a symbol of life and positivity in a landscape where very little else can thrive. Growing wild in 32 different countries across the African continent and having a lifespan of up to 5,000 years, it is at the heart of many traditional remedies and folklore.
  • There is no such thing as a baobab plantation; every tree is community-owned and wild-harvested. Aduna works directly with producers in Africa who coordinate harvesting, collection and the highest quality standards, as well as ensuring that growers are paid a fair price. 10% of our profits go into the Aduna Foundation, which supports projects in the communities where our products come from.
  • Aduna Baobab Fruit Pulp Powder contains nothing but 100% pure baobab fruit pulp powder.
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