To attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally. John Paul DeJoria, Co-Founder of JP Selects.







Eco Icons

  • Animal / Pet Friendly
  • Philanthropy / Donations
  • Community / Social Causes

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Delicate and yet powerful, yellow has made its mark in fashion. This optimistic shade is stimulating, inspirational and expressive. Primrose is the ideal go-to shade for anyone longing for a dynamic accessory. For a refreshing look, pair primrose with vigilant neutrals such as white, nude and grey. Or be audacious and pair this perfect yellow hue with orange and turquoise.
  • 15 ml
  • Long lasting, chip resistant
  • Smooth finish-high shine
  • 5 free and cruelty free
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