To attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally. John Paul DeJoria, Co-Founder of JP Selects.



Dark Matter




Eco Icons

  • Animal / Pet Friendly
  • Philanthropy / Donations
  • Community / Social Causes

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Learn more about How we select

A highly saturated grey with multifaceted undertones, Dark Matter is the new grey and our alternative to black. This rich hue offers dependability and stability whilst evoking intensity and flair. Pair this complex shade with vigilant neutrals and metallics.
  • 15 ml
  • Long lasting, chip resistant
  • Smooth finish-high shine
  • 5 free and cruelty free
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